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EDITOR CHOICE

Why Retention is the New Acquisition: A Strategic Guide to Loyalty Management

In a crowded marketplace, customer attention is expensive, but customer loyalty is an asset. If you are still relying solely on top-of-funnel acquisition, you are fighting an uphill battle against rising ad costs and shrinking margins.

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Why Data Ownership Matters in Loyalty Platforms

Loyalty programs look simple on the surface—points, rewards, repeat purchases. But behind every s...

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How Loyalty Apps Work: A Simple Breakdown for Customers and Promoters

When most businesses think about loyalty, they think about customers—how to bring them back, how t...

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How Loyalty Programs Increase Revenue: A Data-Backed View

Loyalty programs are often seen as “nice-to-have” marketing tools—points, discounts, and occas...

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Distributor Loyalty Programs: Strategy, Rewards & Technology

In today’s hyper-competitive markets, almost everything can be copied. Products look similar, pric...

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Loyalty Programs for Building Material Brands

Building Stronger Relationships, Not Just Bigger Orders In the building materials industry, success...

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